As marketers, it’s easy to focus solely on generating leads, but it’s equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success?
In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results.
Neal talks about the concept of building a “relay team” where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage.
If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen!
KEY TAKEAWAYS:
01:26 The disconnect between marketing and sales teams
03:35 The concept of a “relay team” for marketing and sales collaboration
06:03 Practical steps to ensure effective handoffs between teams
10:56 Increasing the likelihood of prospects showing up for sales calls
14:21 Sales Professional’s Role
18:30 Setting up clients for success in the fulfillment stage
25:27 Sales as a team effort
Listen Now
CONNECT WITH NEAL TRICARICO:
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